Google Vision For Ad-Free(ish) Internet

ds to Some interesting news regarding Google’s Chrome browser, internet ads, and a little-known Google program called Google Contributor.

Google Contributor – Old and New

I’ve written about Google Contributor before.

Google Contributor was a program to allow users to send a certain amount of money to Google ($10-$50), and whenever a user visited a Contributor-enabled site, a portion of the Google-sponsored ads would be replaced by a certain message or image instead of the ad.

The original Google Contributor was shut down in January 2017, in preparation for Google launching a “new and improved Contributor” later in the year.

It looks like that new version is due out shortly since the Google Contributor page now shows a bit more information than just a “coming soon” announcement.

This new version only seems to offer a single, $5 donation option and allows the page creator to set a specific price for each page. You can also add or remove specific sites from your Contributor contributions easily.

Google Chrome – Now With Ad Blocker

Google announced earlier this month that they would now be enabling ad-blocking in Chrome for mobile and desktop ads that didn’t meet specific standards set forth by the Better Ads Standards (things like pop-ups, videos with sound, ads with a countdown, among others). This includes ads that are served by Google – if they don’t meet the standards, they can be blocked.

Since Google servesĀ a majority of ads on the internet, and Google Chrome has a 60% share on desktop/laptop computers, this blocking of invasive ads should discourage their use.

This ad-blocking should come to Chrome in early 2018.

Google’s Second Try At Ad-Free (or Ad-Light) Internet

Together, these give an interesting look at Google’s vision for the way ads will be presented and how sites will make money off them.

I think everyone can get behind the blocking of intrusive ads – especially on mobile. Whenever I come across a site with invasive or annoying, noisy ads, I immediately block everything coming from the site. Normally I try to allow the more reputable (Google, Amazon, etc.) ad networks to still show since they do help compensate the site owners/operators.

And this is where the Google Contributor program starts to make things interesting. Lots of websites (like internetĀ TV) are moving to smaller subscription-like models, and while there are many sites I would love to support, $5-$15 a month adds up quite quickly across 15-30 websites. There have been several times that I’ve tried to purposefully click on a site’s ads, in order to give them a little bit of revenue (and I do mean a little – $.01- $.20, on average). I would definitely support those sites (and get fewer ads) by running Google Contributor.

It will definitely be interesting to see how the internet reacts to the new-and-improved Google Contributor program.